I first watched Morgan Spurlock‘s Sundance hit Super Size Me some time within my last two years in high school, possibly during my Media Studies class where all we did was watch movies. Or maybe was it in Ethics class. The director has a weird reputation for me now, seeming like some attention-grabbing, condescending liberal to end all condescending liberals. The fact that fellow (and possible rival) liberal Michael Moore is no longer on the spotlight doesn’t help to take any heat off Spurlock. In the film, he goes on this thirty-day experiment of only consuming the foods and drinks is on the McDonalds’ menu, agreeing to be ‘Super Sized’ when asked. But at least, I suppose, he wasn’t drinking or smoking during those thirty days.
He points the camera mostly to himself, renting a car to cut his physical activity and exercise. Being ‘strung out on ham’ and complaining about the diet’s effects which I couldn’t really see. This ‘performance’ part of the movie sticks out in the eight years between the first and second time I’ve seen this, being one of three documentaries that occasionally lifts my willing suspension of disbelief. Super Size Me‘s popularity has also prompted him to do a cable series called “30 Days” where he convinces Americans to place themselves within different shoes for thirty days, like an Islamophobe to Muslim Michigan or himself to prison. I don’t remember anyone else watching this show.
But I can admit that I misread Spurlock as a filmmaker and person. He explains that he was raised in West Virginia and as a tall, athletic man with weird facial hair, he makes sense both as a New Yorker and as a middle American, just like the people he visits and interviews to get the McDonalds experience in different states like California, DC and the fattest state of Texas (I suppose that with the knowledge of the physical state of the latter state, if there was another Civil War the gun-less, pacifist Union might still win).
And it’s not all just him hogging the camera. Yes, the B-roll of ‘fat’ Americans both young and all makes me feel like I have to poke fun of someone as part of experiencing this movie. But as one of many ‘experts’ in this film says, it’s better to convince someone to stop smoking or drinking than to tell someone to go on a diet. A black lung or liver is a state that people get themselves into, as opposed to obesity that might be genetically inherited. But the States has become the world’s fattest country and the proves this by letting these experts speak, whether they be general practitioners (doctors), dietitians, civil litigators, ‘cooks’ in American public schools and surgeons. He also makes statistics about American obesity rates and the dynamics of the food market both fun and scary to look at between watching him get queasy after a Big Mac.
Let’s also look at how the film perceives women. Two thirds of the doctors he consults before and during his experiment are women. There’s also his girlfriend, whose complaints about his sexual worthlessness during those thirty days. She’s also an archetypal vegetarian, attempting to use the experiment as a way of convincing him that meat is hazardous to one’s health even if it’s within or outside the McMenu. She has also planned a detox diet for him after his McDonalds month and I’ll just be bitchy and say that he could have planned his own detox.
Spurlock narrates in the beginning that most of his memories of his mother was her cooking food except for those special occasions when his family would eat out. Which is no longer the case in most families in America and he shows a food court that replaces the dinner table. It’s almost as if there’s a warped mind somewhere thinking that the country’s obesity problem is rooted on mothers who no longer toil for their families’ dinners. That we can return to equilibrium again if we put women back in the kitchen. He thankfully never says that. Instead he goes on for five minutes about an overhaul and regulation of fast food ubiquity, getting rid of many cola vending machines, introducing real food that’s inaccessible to places in the States and cracking down on fast food corporations. Too bad he’s just preaching to the choir.
- Super Sell Me: Spurlock Keen To Expose Brands (news.sky.com)