…and the quest to see everything

Posts tagged “Pete Campbell

Seminal Television: The Rejected


ph. AMC

Yes, half of the cast of Mad Men was given the red stamp last Sunday, but I wanna talk about the half-rejected. Like the brassiere ad campaign that Pete Campbell (Vincent Karthesier) has to handle, which is contentious specifically because the print makes the model look Puerto Rican. As Pete says ‘I don’t care if she looks like a Puerto Rican. Puerto Rican girls buy brassieres.’

And Sharon, the black model Peggy Olson (Elisabeth Moss) meets in the youthquake. The girl’s parents don’t know. I’m really crossing my fingers that Peggy gets the ovaries to ask the girl to model for one of the products that SCDP work for. Don’s feeling risky this season, maybe he’ll bite too. Also double rejected in the room is Joyce, brushed aside both by Peggy and Life Magazine.

Also, the secretaries of SCDP took their powder room problems to this focus group. What went wrong here? Smaller sample size? Also reminding everyone that Peggy has been a part of focus groups like this too. When she was on the secretaries’ side of the mirror, she managed to wow Freddy. I guess girls like Peggy only come a generation. Allison’s problem is not her problem indeed.

White boys get rejected too. Ken Cosgrove (Aaron Stanton), who, despite of his great client list, rejected in SCDP ‘s inception. It’s funny seeing and listening to him being the abrasive one, since that’s pretty much Pete in 1963.  Ken’s over it though, telling Pete about the ‘the worst…retards in the same room’ of McCann Erickson. In between those superlatives, he tells Pete about his mother being a nurse, Ken representing the other half of SCDP who isn’t born with a silver spoon.

Moral lessons suck, but I like Joyce, Sharon and Ken’s getting-there survival stories, becoming the unsung heroes of this episode.


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